Can you do a good ad for a bad product?

Of course you can do "great creative" for something you don't believe in. But it's much better to have something authentic to say that you can get behind.


Besides being nice to look at, this ad makes me believe that it's a quality product - just in a bad category.

Who still uses payphones?

Advertisers, that's who. The only reason payphones still exist is to display ads. They’re certainly not generating any profits in quarters and dimes anymore.
But according to Duane Reade, the flu can still be found lurking on those filthy receivers.

You can see their previous work here.
And thanks to Greg for passing this ad along.

If you see an ad you’d like to share, send a pic to me at Ask A Copywriter (at) gmail (dot) com. If I post it, I’ll include a link to your site, just like I did for Greg there.