Good media placement over the urinal in bar bathrooms. The Texas Department of Transportation also has a well designed site highlighting all the ways you can get a ride home. Plus, a real life version has been making the rounds:
Havaianas did the sidewalk graffiti thing. Pointing towards sunset is a nice touch, but not quite as cool in the middle of the day. But I guess at least people are sure to be wearing shoes when they see it. Of course, some sidewalk ads make more sense than others.
Making something seem more illicit is a tried and true method of getting people to want it. Sidewalk graffiti for LegalizeCachaca.com, a guerilla campaign declaring this new Brazilian rum’s independence from from other Brazilian rums. (Other sidewalk ads here, here and here.) Cachaca also had a crew of shot girls driving a truck around NYC.
Jones New York is running a smart campaign to inspire women to excel in their careers. (I saw this ad in Grand Central on the last day I took the MetroNorth train home.) Thesite has some gorgeous images shot by Annie Leibovitz in Grand Central Station.
If you can’t fit everything you own into your home, you don’t need it. The exception may be if you live in a NYC apartment. Not that I’m one to talk. During my move, I consolidated two storage units in two different states into one in Austin. The headline on the other side reads, “Storing at your parents’ means having to visit.” You can see two previous Manhattan Mini Storage campaigns here and here.