May 27, 2010

What is a good campaign?

The Joy is BMW campaign is another example of repetitious headlines that I like.

(I saw this perfumed magazine insert on Ads Of The World.)


  1. There are many advertising campaigns out there that may be fun and creative, but the audience fails to see the connection between the product/service and the advertisement. BMW is successful with this JOY campaign because the BMW product resonates with the audience. The repetitive and consistent headlines help make that stick.

  2. repetitious headlines, well it is repetitious and carries very little depth. The key factor for repetitious headlines is engaging images. Without it, its just another meaningless words.