May 27, 2010

What is a good campaign?

The Joy is BMW campaign is another example of repetitious headlines that I like.






(I saw this perfumed magazine insert on Ads Of The World.)

2 comments:

  1. There are many advertising campaigns out there that may be fun and creative, but the audience fails to see the connection between the product/service and the advertisement. BMW is successful with this JOY campaign because the BMW product resonates with the audience. The repetitive and consistent headlines help make that stick.

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  2. repetitious headlines, well it is repetitious and carries very little depth. The key factor for repetitious headlines is engaging images. Without it, its just another meaningless words.

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