If you don’t follow me on twitter, you probably don’t know I was stuck in Frankfurt thanks to the volcanic ash from Eyjafjallajökull,. Still playing catch up, but here are the ads that caught my eye during my extended adventure.
IMHO all except two suck, but that's the problem deeply ingrained in German culture: OVERTHINKING!
As a Greek-Austrian copywriter living and working in Germany, I'm exposed to that kind of thinking on CD and client side on a daily basis. Either they try to stuff too many propositions into one ad (my record being 5) or making it so dull that no one cares about it anymore.
Damn, how much I wish to leave this country of engineers...
IMHO all except two suck, but that's the problem deeply ingrained in German culture: OVERTHINKING!
ReplyDeleteAs a Greek-Austrian copywriter living and working in Germany, I'm exposed to that kind of thinking on CD and client side on a daily basis. Either they try to stuff too many propositions into one ad (my record being 5) or making it so dull that no one cares about it anymore.
Damn, how much I wish to leave this country of engineers...
The copywriting sucks in germany, art is great. Think about it, Elias...
ReplyDelete