May 15, 2008

Who’s obeying who?

I’ve heard several people admire these posters around the city and wonder who's behind them.

A google search for HEEL Chihuahua turns up a sponsored link for with a “we will not be fashion accessories” manifesto on YouTube that's racked up 466,725 views.
I also found this post which explains it’s all a teaser campaign for an upcoming Disney movie called Beverly Hills Chihuahua.
The campaign borrows heavily from Obey The Purebreed...

...which borrows heavily from Shepard Fairey, who borrows heavily from all over. In any case, it’s better than the actual movie poster:

Nice to see that movie marketing keeps experimenting.

1 comment:

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