December 18, 2007

Do you wish you came up with this?

Police in a California town are pulling over good drivers to reward them with $5 Starbucks giftcards.

(This photo was actually taken in San Francisco and I found the AP story on boing boing..)
Police Reward Good Drivers With Coffee
RANCHO CORDOVA, Calif. (AP) — Happy holidays. Now pull over to the side of the road.
Motorists may be in for a surprise if they spot flashing red lights in their rearview mirrors in this Sacramento suburb during the holiday season.
Police are stopping law-abiding motorists and rewarding their good driving with $5 Starbucks gift cards.
A traffic officer came up with the idea to "promote the holiday spirit and enhance goodwill between the traffic unit and the motoring public," police Sgt. Tim Curran said.
Local businesses donated money to buy the gift cards.
"They raised a substantial amount of money," Curran said. "They'll be pulling over a lot of people."

It doesn’t sound like Starbucks had anything to do with this, but I bet someone is considering expanding it. (Although readers at The Consumerist don’t like the idea.)
Besides, Maxwell House did a much nicer job of doing good deeds recently.

1 comment:

  1. Anonymous6:46 PM

    It's a good idea, but not necessarily an original idea. Progressive has done a similar promotion in the past and other law enforcement agencies have done it as well . . .