Thanks to Paula for giving me the Sept. 20th issue of Rolling Stone. It has the best collection of print work I've seen in a long time. Here are all the ads that caught my eye:
This pop-up was in the envelope.
Old Spice* also uses this concept in the best radio spot I've heard lately. It features a bar of soap bragging to the shampoo about his "wig" followed by a voiceover that says "Soap is dumb."
*(It's been pointed out in the comments that Nivea for Men did the "soap is dumb" radio. Here's a recount of another spot in their campaign.)
The following ads appear on consecutive pages:
The copy reads, "The fourth time's a charm. Experience beer Cold-Filtered four times for fresher, smoother flavor."
The Lucia Duque Rum site features a Hot or Not style model search. But it's all really advertising the new show Cane.
(Media Post has a full description of this ad here.)
But what's more interesting is that they attached a taste sample like those Listerine Breath Strips.
Unfortunately, it tasted more like glue than sugar cane and left a slimy paste stuck to my tongue.