August 21, 2007

Are people crazy about your brand?

Went to see Psycho last night at the Bryant Park Summer Film Festival.

Since the event is sponsored by HBO and Citi, they played a forgettable Citi commercial before the movie. Then this came on the screen:

People actually stood up and danced to this old HBO opening. And I couldn't help cheering along with the crowd.


  1. Anonymous8:59 PM

    My God, it's full of stars!

  2. Mmmmm - remember when you could be in the kitchen watching over the micro popcorn waiting for the WORTHWHILE Saturday night HBO movie? I miss that!

  3. Going inside the O was my first psychedelic experience.

    And talk about conditioning: I hear this theme song and all I can picture is the opening credits to "Fast Times at Ridgemont High." Another first.

  4. Anon: Nice reference.

    How we all were awed by the shiny 3D logo - and how much they loved it at HBO, spinning it slowly, wanting us to worship it. The model city flyover I still find great.