Thanks again to everyone who took the time to meet with me or pass along a contact here in NYC. I’ve started a gig at The Concept Farm. And it’s a good thing or this poster might have started to appeal to me.
copyranter already has a post up on this sperm donor ad complete with comments from the manager.
August 28, 2007
August 27, 2007
I just want an excuse to say "polybag" 'cause it sounds dirty
I've managed to avoid Disney's High School Musical. But I do like how cleanly this bonus disc was attached to an issue of TV Guide. Looks much cooler than the usual polybag.
Ad Age's Madison and Vine has an article on innovations marketers are using to tap into this juggernaut. (subscription required)
Ad Age's Madison and Vine has an article on innovations marketers are using to tap into this juggernaut. (subscription required)
August 26, 2007
Got bowls? Don't need em.
Saw this ad for Kellogg's Cereal Straws on a gallon of milk at my parents house.
I guess they figured the media placement is so good, they didn't need to do much with the creative.
I guess they figured the media placement is so good, they didn't need to do much with the creative.
More jetway ads
August 23, 2007
A copywriter's dream billboard
I hate when you come up with a bunch of good lines and only one ad gets produced. So how about an ad with multiple headlines?
I posted awhile ago about Mini’s LED boards. But only recently saw one.
I posted awhile ago about Mini’s LED boards. But only recently saw one.
August 21, 2007
Are people crazy about your brand?
Went to see Psycho last night at the Bryant Park Summer Film Festival.
Since the event is sponsored by HBO and Citi, they played a forgettable Citi commercial before the movie. Then this came on the screen:
People actually stood up and danced to this old HBO opening. And I couldn't help cheering along with the crowd.
Since the event is sponsored by HBO and Citi, they played a forgettable Citi commercial before the movie. Then this came on the screen:
People actually stood up and danced to this old HBO opening. And I couldn't help cheering along with the crowd.
August 20, 2007
Don't tease me eBay.
I was sitting in front of this windorphins ad on the train,
when I overheard a woman behind me say, "Why would they put up an ad telling you to look out the window?"
I guess she didn't get "it."
when I overheard a woman behind me say, "Why would they put up an ad telling you to look out the window?"
I guess she didn't get "it."
August 17, 2007
August 16, 2007
Put your money where your mouth is
Spotted this along Madison Ave.
There’s a little line along the bottom that says something about “a revolution in pharmaceutical advertising.” So of course, jointheuprising.org redirects you to a slick agency site.
I assumed from the placement that they’re trying to poach some creative talent.
A quick search turned up this story trumpeting the fact that TBWA/WorldHealth is using their own “Disruption” tactics to rebrand their agency LLNS as LyonHeart.
Here’s how the press release sums up the campaign, “a series of unbranded initiatives intended to drive clients, prospects, industry leaders and potential employees to a website. The agency purchased space on outdoor kiosks (outside of key clients’ and prospects’ offices in New York City), provided free papers wrapped in the launch story, placed client-directed magazine feature stories and sent viral emails to drive viewers to their site and explain the agency’s new mission.”
Jargon aside, it's an effective job of showing what they do.
There’s a little line along the bottom that says something about “a revolution in pharmaceutical advertising.” So of course, jointheuprising.org redirects you to a slick agency site.
I assumed from the placement that they’re trying to poach some creative talent.
A quick search turned up this story trumpeting the fact that TBWA/WorldHealth is using their own “Disruption” tactics to rebrand their agency LLNS as LyonHeart.
Here’s how the press release sums up the campaign, “a series of unbranded initiatives intended to drive clients, prospects, industry leaders and potential employees to a website. The agency purchased space on outdoor kiosks (outside of key clients’ and prospects’ offices in New York City), provided free papers wrapped in the launch story, placed client-directed magazine feature stories and sent viral emails to drive viewers to their site and explain the agency’s new mission.”
Jargon aside, it's an effective job of showing what they do.
August 15, 2007
Airport art and commerce
August 9, 2007
Maybe
August 8, 2007
Last pic from the road
Saw this the last time I filled up that beast of a moving truck.
I dig the illustration style, but I'm not sure why anyone would spend time at ALittleBetterGasStation.com.
Another nice url and there's something to be said for not overpromising. But why just a little better? Maybe because some link farm already staked a claim on ABetterGasStation.com.
I dig the illustration style, but I'm not sure why anyone would spend time at ALittleBetterGasStation.com.
Another nice url and there's something to be said for not overpromising. But why just a little better? Maybe because some link farm already staked a claim on ABetterGasStation.com.
August 7, 2007
The death of creativity
Who needs a clever headline? Or even an attractive typeface for that matter? All it takes to attract customers is a descriptive url.
Hard to argue with LowestFordPrices.com
Hard to argue with LowestFordPrices.com
August 6, 2007
Apple puree
I've already become dependent on my iPhone. But if you're sick of hearing about it, this should help:
Before everyone started abusing the term viral, the world had never heard of Blendtec. So Will It Blend? helps keep me a believer.
Before everyone started abusing the term viral, the world had never heard of Blendtec. So Will It Blend? helps keep me a believer.
Time for a mystery I guess.
Saw this in the middle of a field in the middle of nowhere. I don't remember what state we were in and have no idea what it means.
On another note, I stopped counting blank billboards after 30. That’s a lot of wasted impressions. Although I did include the dozen or so that Lamar had up advertising their own boards. You know, the ones that say things like "Does advertising work? Just did."
Someone should do a Burma shave style string of boards with all that extra inventory.
August 5, 2007
More sights from the road
We made a pit stop at Memphis’ oldest diner, the Arcade,
and saw this great piece by local artist Allison Furr-Lawyer at a gallery down the block.
I love art that plays with branding.
and saw this great piece by local artist Allison Furr-Lawyer at a gallery down the block.
I love art that plays with branding.
Unexpected details equal great service
The night before the last leg of our move, we stayed at the Four Points Sheraton at Niagara Falls.
The first surprise was getting upgraded to a gorgeous room on the top floor overlooking the falls. The second was the funny little captions hidden under the complimentary toiletries.
The first surprise was getting upgraded to a gorgeous room on the top floor overlooking the falls. The second was the funny little captions hidden under the complimentary toiletries.
Hey La Quinta, what's Spanish for mistake?
We stayed at a La Quinta our first night on the road. It was fine for a cheap hotel, except for two things. First, the front desk gave us the key to a room that was already occupied. And this is how they still refer to the internet:
My girlfriend spent a summer studying in Mexico and finds La Quinta’s “Spanish for…” campaign slightly offensive.
I wonder if Hispanic people are insulted by it?
My girlfriend spent a summer studying in Mexico and finds La Quinta’s “Spanish for…” campaign slightly offensive.
I wonder if Hispanic people are insulted by it?
August 4, 2007
Play Madden on the big screen
In a recent story on Microsoft and EA's dynamic ad platform that will allow the ads you see in their video games to change, Adrants asked, "Can you imagine playing your favorite sport in the middle of Times Square?"
On Thursday night, at least two guys got to find out how it feels.
They stood on a raised platform in the middle of the street staring up at the giant screen playing their game live. Both of these Madden '08 players were wearing the jersey of their on-screen team.
I didn't have time to get closer to get the full scoop, but I assume they won a contest.
On Thursday night, at least two guys got to find out how it feels.
They stood on a raised platform in the middle of the street staring up at the giant screen playing their game live. Both of these Madden '08 players were wearing the jersey of their on-screen team.
I didn't have time to get closer to get the full scoop, but I assume they won a contest.
August 3, 2007
Aflac backlash
I bet Gilbert Gottfried hears this all the time:
t-shirt spotted for sale at a truck stop in Tennessee.
t-shirt spotted for sale at a truck stop in Tennessee.
August 1, 2007
Punch it Mini
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