personalized Wired magazine cover

I posted here awhile back on a promo that Xerox did with Wired magazine to send the first 5000 subscribers that responded their next issue with a customized cover.
Guess what finally arrived?

You can see some of the other 4999 custom covers in this flickr group.
Nice job for Wired. I still think Xerox could have gotten more out of this, but I guess kudos for not being too heavy-handed.
Here’s the site they created to let everyone else create their own fake cover. People seem to be having fun with it.