Apu coming to a town near you?

Seems Fox is working on a deal with 7-Eleven to turn a few stores into Kwik-E-Marts for the launch of The Simpsons movie.
(Found the story on boing-boing.)
Even better, customers will be able to buy products from show like KrustyO's cereal, Buzz Cola and Squishees.
It sounds like 7-Eleven is game. Some uptight suit may worry that it reflects poorly on the 7-Eleven brand, but it'd be smart to make it happen.