January 23, 2014

When promoted tweets go wrong

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Promoted tweets are the window to the soul of your brand. And how people respond reveals more than what you post. @McDonalds ran this one ...
October 15, 2013

Skechers makes me fearful for my future

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As the father of two girls, this terrifies me.
October 1, 2013

Social is a broadcast medium

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Don't worry social media ninjas and gurus, it's still a game-changer for joining the conversation. If you do it with a touch of craf...
September 25, 2013

Don't poison the well

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More goodness from John and Tug at American Copywriter .
September 24, 2013

A great concept is just half the battle

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Execution matters. Fuji posted this spot on youtube on February 19, 2013. And Mercedes-Benz posted the following on September 23, 2013. ...
September 4, 2013

Nokia destroys Samsung Galaxy in Android KitKat ad

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Nokia Germany tweeted this ad parodying Android’s co-promotion for their next operating system named after KitKat . Have a break... #Kitka...
August 20, 2013

The new consumes the old

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Replacing all your vintage technology.
July 31, 2013

It's not a phone. It's a camera.

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I take far more pictures than I make phone calls. No wonder smartphone commercials are focusing on their camera. iPhone spot by TBWA\Media...
July 27, 2013

How to be interesting

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How to Be Interesting by Jessica Hagy is a fun read and full of great advice. More pages here .
May 28, 2013

This is social media in a nutshell

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This is a blog post of a reply to the best tweet of the day. Social inception RT @ snerko This is a tweet of a Vine of an Instagram of a T...
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