Who are the conductors?

To come up with a great idea, you have to read the brief.
To sell a great idea, you have to read the room.

The first thing I ask myself when I walk into a presentation is
"Who are the conductors?"

Who directs the orchestra?

And who's running the train?

The first gets the vision and the second gets it done.

If you're lucky, it’s the same person. Usually it’s not.

Andy Richter has harsh words for you copywriter

Your work is supposed to elicit a strong reaction. So I hope the folks at Geico and The Martin Agency appreciate this one.

How would you respond to his tweet?

"To the copywriter who wrote the line, "Does your cauliflower have a large carbon footprint?" in that Geico ad: fuck you."
- @Andy_Richter