June 18, 2010

HSBC has moved away from their ”different values” campaign in favor of a headline driven one.


Their old values campaign had a lot of momentum, but these do a great job paying off their “the world’s local bank” tagline.

1 comment:

  1. Naomid4:43 PM

    I am totally missing the point of this. The ads make me feel guilty and uninspired.

    ReplyDelete

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