tag:blogger.com,1999:blog-33190058.post2316707976672608200..comments2023-11-07T04:26:38.556-06:00Comments on Ask A Copywriter: What is a good campaign?Brian Thompsonhttp://www.blogger.com/profile/05961012532237144934noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-33190058.post-31134589125651922922010-10-05T08:25:53.968-05:002010-10-05T08:25:53.968-05:00repetitious headlines, well it is repetitious and ...repetitious headlines, well it is repetitious and carries very little depth. The key factor for repetitious headlines is engaging images. Without it, its just another meaningless words.TJhttps://www.blogger.com/profile/00499372341850543387noreply@blogger.comtag:blogger.com,1999:blog-33190058.post-14649096799371428942010-06-07T14:20:44.961-05:002010-06-07T14:20:44.961-05:00There are many advertising campaigns out there tha...There are many advertising campaigns out there that may be fun and creative, but the audience fails to see the connection between the product/service and the advertisement. BMW is successful with this JOY campaign because the BMW product resonates with the audience. The repetitive and consistent headlines help make that stick.David Wilson Associateshttp://www.dwaonline.comnoreply@blogger.com